Freight Company Website

Seeing visitors arrive on your transportation website is encouraging. It tells you people are finding your business. The frustration comes when those visitors leave without requesting a freight quote or starting a conversation. The problem is almost never the traffic itself. It is what the website fails to tell them before they go.

Most transportation companies underestimate how much their website affects whether a shipper or freight client chooses them over a competitor. A site that cannot answer basic questions quickly, does not make it easy to request a quote, and fails to demonstrate credibility loses business before a single conversation happens. Here is what a transportation website actually needs to work.